digipaks codes and conventions

"Digipak is a patented style of compact disc or DVD packaging. Digipak-style packaging is often used for CD singles or special editions of CD albums. The patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc. It is shatter proof and allows for greater graphic display and market impact."


Ultimately the digipak is to protect the CD and sell the band, it needs to be visually attractive and be recognisable to the target audience (band recognition) so that fans will immediately know who the band are, this can be done through a band logo, colour scheme, font or through the art work.