Based on the questionnaire we created here is an analysis of physcographic and demographic profiling for our target audience. These studies are very important to us as we need as much information about our target audience as possible in order to produce a good quality product whichis relevant for our target audience.
I am first going to analyse the use of G.R.A.S.S (demograpic profiling, and the term for socio-economic status). G.R A S.S. is used as a simple way to help us associate different classes essentially in order of their earnings. For example, the highest group, Group A would contain people such as higher management or a profession such as a surgeon.
G.R.A.S.S
Gender - Both sexes as we want to reach a good margin of the revelant audience.
Race - Any race which likes Indie style music
Age - Teenagers as they can relate to our music and is therefore revelant to today's feelings and society.
Socio- economic Status - C1, C2 , D categories. Anyone who can afford to purchas music.
Maslow's Hierachy of Needs followed by Demographic Profiling
This type of profiling is useful to us as it rightly assumes that audiences are fairly complex and have certain needs which need to be fulfilled. For example, a section of today's music videos contain lyrics of heartbreak which relates to some teenagers in the target audience who have recently suffered from a loss.
Here is a diagram to demonstrate the purpose of Maslow's Hierachy.
As the diagram shows, some of these vital needs are reflected
through today's music video. Although self-actualization and
esteem are not essential parts of our lives such as breathing, they are parts of our lives we need which allow us to feel good about ourself and help us progress on. These needs can be reflected through songs like : "Help the Hero'" by XFactor as it allows us to look at anorther person and see how we ourselves are so lucky.
I am now going to move onto a theory which could help us with advertiseing our product (such as the digipax) I will come back to this, through my section of Digipax.
Advertising and Marketing (AIDA)
AIDA is an acronym which marketing people use to describe a common list of events that are used when a person is selling a product:
A - Attention (Awareness) attract the customer. This could be demonstrated through lots of close ups of the main artist to attract the audience to watch the video.
I - Interest - raise customer interest by focusing on and demonstrating advantages and benefits. This might be used through using one of the most well known singers to attract interest. Could also be used with branding, through customers associating matching products together.
D - Desire - Convince customers that they want and desire the product or service and that it will satisfy their needs. Again a company may create a single or an album that is so desirable that everyone wants one and if you don't buy the product that you will be the only one who doesn't have the product. This will make the customer have certain emotions and pleasure from the product and the person without will won't have these.
A - Action - lead customers towards taking action and/or purchasing. This could be recognised through branding. All products need something which will attract a customer towards it, so it needs appropriate advertising and action in order to succeed and be a major part of today's chart.
From these theory's we know that for our product must relate to our needs. As we want our product to be for our generation of target audience we have focused attention and opinions on our age groups through the questionnaire and these theories support the questionnaire.
