Final Video

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Ancillary Task 1: Digipak Cover

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Ascending order:
Front Cover
Inside front cover
Inside back cover
Back Cover

Ancillary Task 2: Album Advert

Poster

Keira's Evaluation

Introduction

I made a music video, four panel digipak cover and poster in my group of four. My main contributions were, the filming of the sky which has been colour graded and speeded up as a group in our music video and the filming of the little girl dancing which i did at home in my own time. I also made and filmed some of the signs used in the chorus and we went out as a group to film many of the shots, such as the ones done in the snow. I also took some of the shots of the signs used on the two inside covers of the digipak as well as contributing to making the inside covers, This involved using photoshop to colour grade each picture individually and add the leaf brush effect etc. I also contributed to the editing of the video, such as making the split screens and cutting shots.

Question one

How my music video develops and challenges forms and conventions of a real media text

My music video develops and conforms to the conventions of this indie music video, as it uses different locations shots and narrative similarly to this music video, we also used black and white colour grading in our music video as they have here and matched the pace of the music to the editing of the video. However, our music video also challenges typical conventions as we have not used performance in our video as shown in this kooks video, infact our band isn't shown at all, this gives an element of curiousity to our audience and makes our video unique as lots of different people are used, So the story is quite disjointed and random, however our lyrics match the visuals which is not done in this indie video. Finally i think we have developed typical conventions by using lots of split screens, fast paced editing and bright colour grading. Our ending is also unique as we have zoomed in untill the screen is black, this is relative unique.

How my ancillary texts challenge and develop real media texts

My ancillary tasks are relatively similar to typical digipaks and posters of the indie genre, due to the fact that they tend to all be unique and can be a varity of colours, using either photos, illistations or text. So we could be very experimental as long as we kept a brand image as this is one thing all real media texts seem to have in common. our digipak uses photograghs which have then been edited on photoshop, by colour grading, flipping shots and chaging their size. The photograph used on this cover also uses a similar idea as it has been edited to look pixalated. Our poster also uses the the album cover as its focus point and so it uses the same ideas, fonts, colours etc to the digipak, which creates the brand image, as we can see The Temper Trap has also done here by using photographs which are linked and both use the same sort of shot which have then been edited. They both also use similar colours and the same font.

Question three

Initial audience feedback

Initially, we asked 15 people mostly aroung our own age of both sexes what music they thought was popular at the moment, what they enjoyed listening to and what sort of videos they liked amongst other questions to decide what genre of music we would use. We found 13/15 of our participants rated indie as their favourite genre as well as this being rated as the most popular genre at the minute along with dance. As people around 16-18 dominated our questionnaire, this age became our target audience and we decided on using indie as our genre as our participants said it was popular due to "an increase in gigs and festivals" and we found this could be aimed at both sexes, amongst western culture. Which was ideal for our group. We then asked questions about what colours they associated with their favourite genre and if they could give any examples of music videos that had encouranged them to go out and buy an album or they could watch several times. This then gave us an insight into how important it is to find out what your target audience want from your product, so we asked these questions and used the answers to make our product appeal to it's audience.

Final audience feedback

Once we had done our products we asked our target audience what they thought of them as a whole. Here is an example of what one of my five participants said about our they samusic video, the main positives highlighted about our video were the speeded up editing and colour graded sky scene, split screens and the editing at the end. However, participants highlighted the fact some shots at the beginning are too long and one participant said that there could be more variation in shots. However overall my paricipants agreed my music video was typical of a real product with some impressive elements and that you could tell the genre was indie. So i felt my feedback reflected the product well and shows that we gave our audience something they could recognise and enjoy. It also highlights what could be improved for future reference.

Here is an example of a questionnaire done for the ancillary tasks by one of my participants, all of my participants agreed my poster and digipak had clear information, like real media texts do and they all agreed the products worked. The positives pointed out included; the colour grading and leaf affect. 5/5 agreed the brand image did not need to be made stronger and described it as "bright and quirky" and "a unique, fun, indie style". However all of the participants agreed that the dgipak could of contained more information about the ladel, publisher etc. I feel my feedback is relative to the products and points out the weaknesses and positives well, It has help me learn how i could improve the product and whats worked well for my target audience.

Laura's Evaluation

Laura's evaluation

Inroduction

Myself and three other girls created a music video to the song 'sweet disposition'. Aswell as the music video we also created a four page album cover and a poster promoting the album. During the course some of the contributions I have made personally were editing parts of the music video, filming different shots for example the scene in the car where the outside is black and white, writing to the record company owning the copy rights to the song 'sweet dispotion', acting in the music video, editing and taking photographs for the album cover and editing the poster.

Question One

In what ways does your media product use, develop or challenge forms and conventions of real media texts?



Viki's Evaluation

Steph's Evaluation

MEDIA EVALUATION AGAINN

Ancillary Tasks: Audience Feedback

Keira's feedback

Here is an example of one of the five questionarries i have handed out to my friends and family to find outwhat they thought of our ancilliary tasks
1.All five participants said yes as the poster and album both had clear information abut the band as typical digipaks and posters do, such as the band's name, album name and release date.
2. 1 parcipant said no that the products were good but typical of any other poster and didgipak, however the others mentioned the use of the leaf effect and the four panals and colour grading as interesting and eyecatching as they stood out.
3. all 5 people agreed that the products worked as they were 'eye catching' and used the same fonts and colours throughout so they looked professional and real.
4. They element mainly pointed out as interesting was the leaf effect, as well as two people saying the colour grading of the photogragh was impressive and also the idea of reversing the photograph.
5. All five participants said that the digipak could of contained more information about the publishing and record label, maybe on the back cover in small print, as suggested by one participant as this is trypical of an album case.
6. The brand image was described as 'bright and quirkey', 'simple and sophisticated' and 'a unique, fun, indie style'.
7. All 5 of my participants said there was a clear brand image and this was created through the use of a colour scheme, the same font being used through outout aswell as the reversing of the photogragh to be used again on both front and back cover aswell as the poster and the leaf effect being used on each panal and the poster.
8. Question 7 then meant that 100% of my participants agreed that the brand image did not need to be made stronger.


Laura's Audience Feedback

Here are the most the answers to my audience feedback questionaires summerised into one answer:

1) Do you think the products are typical of album covers/posters? If so in what ways is it similar?
The products are typical of an album cover/poster because they have the band's name, the album name, good use of imagery and a release date.

2) Does anything make it different or does it stand out from the typical? How?
The colours used are different as the photos themselves have been edited. The shots inside the cover were different and the leaves effect caught the eye. The fact that there was no imagery of the band also stood out.

3) Does it work? Why?
It does work because it is good to look at, it gives off the right information you would expect to see on an album cover and poster and it related to the music video.

4) Name two interesting/impressive elements from the ancillary tasks?
The use of colour and photography were the main elements mentioned in the questionaire.

5) Could these products be stronger - if so how?
Yes, maybe more colours used relating back to the music video, this could have also made it look even more individual and eye catching. More effects used maybe.

6) Can you sum up the brand image of this album/band in a short sentence?
The image is definately individual fitting with the genre perfectly creating a style of its own.

7) Can you see a clear brand image? And what creates the clear brand image?
Yes, the photographs used relating back the music video create a clear brand image. So do the colours used and the theme.

8) If not, what could have made the brand image stronger?
You can see a clear brand image.




Steph's Feedback

Final Product: Ancillary Task 1

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Ascending order:
Front Cover
Inside front cover
Inside back cover
Back Cover

Final Product: Ancillary task 2

Poster

Audience Feedback: Video

Keira's feedback!

Here are the results from five questionnaires i handed out to my friends and family, i included a wide age group and both genders so my feedback is not bais.

Here is an example of my questionnaire i have picked this one as i think it is a good representative of all five people asked.

1. For question one all participants agreed that the product was typical of a music video and said that the editing fit the music well and the visuals matched well with the lyrics.

2. for this question two of my participants said that they didnt feel my video stood out from the typical, however two participants mentioned the split screens as being different and the clsing scene and different location shots were mentioned as being different and standing out.

3. All five of my participants felt my music video worked well, because of the edditing which was said to have a good "variation in speed" and "match the pace of the music well".  As well as it "making you want to see what happens next".

4. All of these elements were mentioned as being impressive/interesting, the split screens, the reverse editing, the speeded up editing of the clouds in the sky and the colour grading in this scene as well as the editing of the closing scene.

5. One important comment that was mentioned in all of my feedback for this question was that some of the shots at the beginning of the video are too long, one participant also said that the shots were repeated and there could of been some more variation.

6. All of the people who participated in my feedback agreed that the pace of the video did suit the product well.

7.5/5 people said yes you can tell that the genre is indie.



Laura's Feedback

I also gave out five questionaires though I only gave them to people between the ages of 17 and 21. Here is a summery of the feedback I reveived from doing so:

1) Two of the questionaires stated that the music video was typical of a music video. This was because the music fit well with the action showing clear story lines with the words used throughout the song. It was also fun to watch which again is typical of a music video. The other three questionaires however stated it was not completely typical of a music video as there was various different story lines used, all quite random, and actions fit with words rather than showing the band themselves lip synching. Some of the editing was also different to what is expecting in a typical music video ie- the reverse shot of a girl walking over the road.

2) All five questionaires picked out points from the music video that made it different. The most common points picked out were the reverse shot of a girl walking accross the road, the banners used holding up words along with split screen of the banners and the many different storylines used.

3) All five questionaires stated that the music video does work as it relates to the music well and is fun to watch making it enjoyable to watch time and time again. One of the questionaires also stated that more shots could have been used however to make the video work even more.

4) Out of the five questionaires completed, the two elements that were seen as being interesting during the music video were how the music fit the lyrics of the music making the audience want to watch more and the split screen used during the chorus of the song as it was different to a typical music video.

5) Three of the questionaires agreed that more settings and characters were needed to make the video stronger, the other two questionaires stated that more shots were needed to keep interest at the beginning of the music video.

6) Each questionaire gave the same answer for this question, the pace of the music video is typical for this kind of product as the actions keep in time with the rhythm.

7) The genre of the music video was picked out by all the questionaires answered as it was Indie. The audience could tell this from the song itself, the settings, actions and storylines used and the non-typical elements to the music video ie- split screen, reverse shot of girl ect.

In conclusion I think the music video was successful in entertaining and providing the elements needed to make an Indie music video.


Viki's Feedback
Like the other members of my group, I also gave out five of the same questionnaires, I gave them to people aged between 16 and 20, males and females so my results would not be one sided.

1) Two of the participants said it was typical of a music video as they said they could watch it over and over again, but they still wouldn't get bored of it.

2) Three of the participants stated that our music video was not typical of one you would usually watch, they said this because not once through the entire video do we see the artists face, all we see are random shots and different story lines.

3) All my participants said that our music video worked very well, they all said they liked how the lyrics of the song matched with the visuals of the video.

4) The elements that seemed to interest my participants the most were the speeding up of the clouds and the girl walking backwards across the road.

5) 80% of the participants said that the shots on the chorus of the song were repeated too much, however they said that they were well varied therefore they were not bored whilst watching them. Two participants also said that some of the shots were a bit too long.

6) All five of the people who took part in this questionnaire said that the pace of the video was typical of this kind of product, as everything was kept in time with the beat of the music.

7) All five participants answered 'indie' as the genre of the video.

After conducting this questionnaire, i believe that our music video has been a great success. I believe the most succesful part was our editing as this proved to be a big hit with all the participants.

Before and after shots for our front and back cover of digipak and poster

Here is the raw shot we took before editing. We edited the shot twice to create a different effect for the front and back cover changing the gradient and hue and saturation. We also used the front cover of the album on our poster.

Modern Media Feedback

I have posted the music video on my facebook account home page to see how people my age react to the music video. I will print screen my results re-writing the comments to make them clearer to read.

Final Video