Branding Analysis

What is branding?
Branding is creating the identity of a specific product, in our case a music video. Branding varies. It can be presented through similar designs, slogans, colours etc. Branding is a valuable concept in advertisement and this is the reason I am researching this. Looking after a brand is called brand management and this is how we see consistences through bands like the Sex Pistols. 
I am going to anaylis The Sex Pistols are branding. This is my case study for Brand analysing.  This is because they have a vast array of music products, as well as promotional products which are all very silimilar in the following aspects:

•   All of the products have been created with the same Mise en scene, for example: the Queens head is used frequently throughout the products to promote "The Clash". Also the same font is continuously used which all round makes each product very simialar and recognisable.
• The products all use the same colours, which makes them easier to associate together when audiences want to buy the Sex Pistols products and gets attractive to other merchandise available on the market.
• These contributing factors create a specific market, which is the younger market. This is because the younger market (ages from about 16- 24) has disposable income, so can therefore afford to purchase items, like CD'S, Purfume, T-shirts and just any merchandise associated with the band.

Below are a few examples of the Sex Pistols Branding which link cohesively together:


                                                                        This is the Sex Pistols CD cover for "God Save The

Queen" from the 1970's.
The mise en scene is very typical of our Country, with the English flag based in the background followed by the Queens head in a oval shape in the centre. The centre of the CD is black and white degraded which shows age and authenticity. The text : "God Save The Queen" is placed over the Queens eyes and mouth and is in various fonts. This is to reflect that The Sex Pistols are a very different band.

This is a promotional T-shirt from the Sex Pistols. As shown the background contains the Union Jack as does the CD cover. The shirt also reflects back to the CD in form of the font, but this time the font colour is in red. This is to make the Sex Pistols name stand out from the black background of the T-shirt and help promote the band. This is accupanied by "Sidvicious" and the band member playing guitar coloured in white, maybe reflecting purity?

               This is the very defining  Sex Pistols Purfume. This is very simialar if not in the exact design as the above products. The fun and different mise en scene is thouroughly maintained and all connotation of the previous products are still represented through this product.
www.sexpistolsofficial.com/

Here is a reference to the Sex Pistols online website. There is still a coherent connection of brading throughout the website and the other products. The websites image is abit rough around the edges with the torn edges but this adds to the image of rough rock stars and the colours contribute to the fact that the members are fun and outgoing.
In conclusion, the Sex Pistols are in my opinion the perfect opinion are spot on for the ideal spreading of branding. With the branding so simialarly produced for each product you know instantly what each product represents. And in result, tempted to purchase other products from the range.
From this case study  I have learnt the following factors:

• For a brand to be easily recognizable through it's series of products, it must have certain consistences throughout. These consistences could include similar colour schemes, graphics, and font styles. This must occur throughout a range of products otherwise the audience will not be able to identify one product to anorther from the same range.

For branding to be consistent they also need to aim for the same target audience. For example the Sex Pistols aim for the younger generation, if the products were targeted to the older generation they would not be able to recognize the product, therefore resulting in loss of sales. 
This case study can help us a group to identify the conventions of a typical brand similar to our genre, resulting in a brand which consists of the same conventions and quality and will be easily identified to our target audience of the teenage generation.