Analysing an indie music video for intial genre ideas

http://www.youtube.com/watch?v=ln_qHyGD9zo
Click on the link above to see The Kooks "Always Where I Need to Be"

I am going to analyse this video to get an idea of the codes and conventions used in an indie music video using Goodwin's points. Music videos essentially aim to sell the artist and their music, they do this in a number of ways, including through a relationship/link between the music, lyrics and visuals.

This video has some links between the visuals and lyrics as he talks about being "a man on the scene" and it shows him in lots of different locations. It says "I always thought i would end up with you eventually" and shows him with a woman suggesting this line is about her. However the links between the lyrics and visuals are limited because indie music videos tend to be more unique and different, they don't always follow the conventions and so can afford to be more experimental.

However we do see more of a link between the visuals and the music, as the band are performing in their video we see them tap their feet in time to the music, as well as walking at a similar pace. The pace remains quite consistent throughout, however when the music speeds up we have some jump cuts of the band, move to and from the camera from a distance very quickly.

We can immediately see that the genre of this video is indie as the band have typically indie characteristics, such as long hair, and they are also quite dressed down, wearing t shirts, skinny jeans and jackets. We get the impression it is quite a dreary day, which is shown through black and white colour grading and lots of shadows are used.

Performance is used a lot throughout this video and we see lots shots of the band performing in unusual places, which suggests they are unique and shows us their urban relaxed image, as we see them perform on a rooftop, on a beach and in an apartment. We get a sense of voyeurism in this video as we see them playing in an arcade and walking through the city, as if we are watching them on a typical day out.

Finally the use of effects in this video gives it an old fashioned vintage look, as it uses simple visuals, black and white colour grading and at one stage the shot distresses into another shot which suggests age and gives it a sort of video tape look.